Privacy Policy

CALIFORNIA NOTICE OF COLLECTION

Last updated November 9, 2025.

Rosemark Publishing LLC and any Affiliates it may form (“The Rosemark Parties,” “we,” “us,” or “our”) operates a website that provides information about our products and enables consumers to engage in e-commerce, including buying books. In this Privacy Policy, “Affiliates” refers to subsidiaries and entities in which The Rosemark Parties or their subsidiaries operate or have an ownership interest. In this Privacy Policy the words “include,” “includes,” and including” mean including, but not limited to.

This Privacy Policy applies only to the information The Rosemark Parties collect through our website, and any other digital products and services we may provide, any other services that display this Privacy Policy, and all of their associated content and functions (collectively, the “Services”). This Privacy Policy governs the Services regardless of how you access them. 

This Privacy Policy describes:

1. The information we collect and how we collect it;

2. What we do with the information we collect;

3. How we disclose user information with third parties;

4. Our use of online analytics;

5. Your Privacy Rights;

6. California Do-Not-Track disclosure requirements;

7. How you can access and update your information;

8. How we protect information;

9. Linked sites and advertisements; embedded video player;  

10. Collection of certain information by third parties through our Services;

11. Use of the Services by users from outside the United States;

12. Use of the Services by children;

13. How to contact us;

14. No rights of third parties;

15. Changes to this Privacy Policy; and

16. Supplemental Privacy Notice for California Residents.

1. The information we collect and how we collect it.

How we collect and store information depends on the Services you use. You can use some of the Services without providing any information other than that automatically collected as described below.

1.1 Information you provide

We may collect information about you during your use of the Services, including your name, username, password, email address, postal address, phone number, mobile phone number, payment information, gender, birth year, and information you provide or post on our Services or allow us to access, such as photos, video and/or audio, when you do certain things, such as:

enter registration information for one or more of our Services;

surveys or similar activities where users are asked to respond to a variety of questions;

request certain features (e.g., newsletters, updates, and other products);

sign up to receive SMS (text message) notifications;

download or use one of our mobile applications;

connect with the Services or otherwise allow us to access certain information about you;

post user-generated content, including comments, to or on any of our Services;

navigate our websites and mobile applications; or

submit your information to us for any other reason.

1.2 Automatically-collected information

1.2.1 Device/usage information

We may automatically collect certain information about the computer or devices (including mobile devices) you use to access the Services. For example, we may collect and analyze information such as: (a) IP addresses, geolocation information (as described in the next section below), unique device identifiers including mobile advertising identifiers and other information about your mobile phone or other mobile device(s), browser types, browser language, operating system, the state or country from which you accessed the Services; and (b) information related to the ways in which you interact with the Services, such as: referring and exit pages and URLs, platform type, clicked items, interaction with advertisements, domain names, landing pages, pages and content viewed and the order of those pages, the amount of time spent on particular pages, mouse hover including location and time spent on each area of the page, the date and time you used the Services, the frequency of your use of the Services, error logs, and other similar information. As described further below, we may use third-party analytics providers and technologies, including cookies and similar tools, to assist in collecting and analyzing this information.

We may also capture other data, such as search criteria and results. In some cases, we will associate this information with a unique identifier for our internal use, in which case your unique identifier will be considered our information, and nothing in this Privacy Policy restricts how we may use this information.

1.2.2 Location information

We may collect different types of information about your location, including general information (e.g., IP address, ZIP code) and more specific information (e.g., GPS-based functionality on mobile devices used to access the Services), and may use that information to customize the Services with location-based information and features. 

1.2.3 Cookies and other electronic technologies

When you use the Services, we use persistent and session cookies and other similar tracking technologies to: (a) store your username and password; (b) monitor and analyze the usage of our sites and Services by collecting the information discussed in section 1.2.1 above; and (c) customize the Services to your explicit and inferred preferences.

We along with our vendors may also use other Internet technologies, such as Flash technologies, Web beacons or pixel tags, and other similar technologies, to deliver or communicate with cookies and track your use of the Services, as well as personalize/customize your experience when you are using our Services and/or when you are on other websites when those cookies can be accessed. We also may include Web beacons in email messages, newsletters and other electronic communications to determine whether the message has been opened and for other analytics, personalization and advertising of our products and services “Our Advertising” or “Our Advertisements.” As we adopt additional technologies, we may also gather additional information through other methods.

Most browsers automatically accept cookies, but you can modify your browser setting to decline cookies by visiting the Help portion of your browser’s toolbar. If you choose to decline cookies, please note that you may not be able to sign in, customize, or use some of the interactive features of the Services. Please note that if you limit third-party cookies through your browser controls some technologies (including those we or our partners may use) may not respond to your browser controls.

1.3 Information from third parties

We may obtain additional information about you from third parties such as marketers, partners, researchers, data services companies (e.g., for data enhancement) and others. We may combine information that we collect from you with information about you that we obtain from such third parties and information derived from any other product or service we provide.

1.4 Collection of information across personal devices, and applications

Sometimes, we (or our service providers) may use the information we collect – for instance, log-in credentials, IP addresses, hashed email addresses, and unique mobile device identifiers – to locate or try to locate the same unique users across multiple browsers or devices (such as smartphones, tablets, or computers), or work with providers that do this, in order to better tailor features and provide you with a seamless experience across the devices you use to access the Services.

2. What we do with the information we collect.

We use the information that we collect for the following purposes:

for the purposes for which you provided it;

to send you information about your relationship or transactions with us;

to send you alerts or other communications via SMS messages or other media or networks;

to notify you about new features of the Services, special events, or products, services, and special offers;

to process and respond to your inquiries;

to contact you with information that we believe will be of interest to you;

to generate and review reports and data about our user base and usage patterns of the Services;

to perform analytics and research aimed at improving the accuracy, effectiveness, or usability of the Services;

to offer, manage, monitor and improve the content and features of the Services or

to develop new Services;

to allow us to personalize or otherwise provide the content that you see on the Services and mobile applications and to understand how users interact with and use our Services;

to enforce the legal terms that govern your use of the Services;

to administer and troubleshoot the Services;

to associate your activities or customize content across different devices and browsers that you use to access the Services (for instance, computers, tablets, mobile devices, applications and websites); and

to send you offers and Our Advertisements through various channels (which may include, for example, display or email), on our behalf. 

We may send you commercial, promotional emails on behalf of ourselves and our Affiliates. Each such email we send you will have an opt-out that you can use to stop receiving such communications.

3. How we disclose user information with third parties.

We may make your information available to other companies, websites, applications or people in the circumstances described below:

We may rent, sell, or disclose your information to non-affiliated third parties: (a) to provide services or products that you have requested; (b) when we have your permission; or (c) as described in this Privacy Policy.

We may disclose your information to any agent or company that is part of The Rosemark Parties to provide the Services or to communicate with you on our behalf.

We may provide access to or disclose your information to select third parties who perform services on our behalf. These third parties provide a variety of services to us, including billing, sales, marketing, provision of content and features, advertising, analytics, research, customer service, shipping and fulfillment, data storage, security, fraud prevention, payment processing, and legal services. We may disclose your information to third parties with whom we have a contractual relationship for Our Advertising and marketing purposes.

We may access, disclose, transfer and preserve your information when we have a good faith belief that doing so is necessary to:

protect our users and our legal rights, privacy or safety, and that of our subsidiaries, Affiliates, employees, agents, contractors, or other individuals, including by enforcing this Privacy Policy or any applicable Terms of Service;

comply with the law including with subpoenas, search warrants, court orders, and other legal processes; and respond to inquiries or requests from government, regulatory bodies, law enforcement, public authorities, or content protection organizations;

permit us to pursue available remedies, commence, participate in, or defend litigation, or limit the damages that we may sustain; and

enforce this Privacy Policy or any applicable Terms of Service.

We may disclose your information in connection with any proposed or actual merger, reorganization, transfer of control, a sale of some or all of our assets, or a financing or acquisition of all or a portion of our business by another company. We may aggregate and we may de-identify information collected by the Services or via other means so that the information is not intended to identify you. Our use and disclosure of aggregated and/or de-identified information is not subject to any restrictions under this Privacy Policy, and we may disclose it to others without limitation for any purpose.

4. Our use of online analytics and tailored advertising.

4.1 Online analytics

We may use third-party web analytics services on our Services, such as those provided by Google Analytics and similar providers. These service providers use the sort of technology described in Section 1.2 to help us analyze how users use the Services, including by noting the third-party website from which you arrive. The information (including your IP address) collected by the technology will be disclosed to or collected directly by these service providers, who use the information to evaluate your use of the Services. We also use Google Analytics for certain purposes related to Our Advertising, as described in the following section. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-out Browser Add-on by clicking here.

4.2 Tailored Advertising

When you use the Services, we may serve you with ads based on various factors such as the content of the page you are visiting, information you provide such as your age or gender, your searches, demographic and geographic data, user-generated content and other information that you provide to us. These ads may be based on your current activity or your activity over time and may be tailored to your interests.

Also, third parties, including those whose products or services are accessible via the Services, may place cookies or other tracking technologies (such as mobile ‘SDKs,’ which function like a mobile version of a browser cookie and are embedded in mobile applications) on your computer browser, mobile phone applications, or other device to collect information about your use of the Services to (i) inform, optimize, and serve ads based on past visits to our websites and other sites and mobile applications and (ii) report how our ad impressions (for ads for our Services), other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our websites, mobile applications, and use of our Services. We may also allow other third parties (e.g., ad networks and ad servers such as Google AdSense, DoubleClick and others) to serve tailored ads to you on the Services, and to access their own cookies or other tracking technologies on your computer, mobile phone, or other device you use to access the Services so that tailored ads may be delivered to you when you are using other websites and mobile applications. We also may disclose to third-party advertisers a hashed version of your email address, which may be identified by a service provider for purposes of delivering Our Advertising on the Services, other websites, and/or mobile applications.

We neither have access to, nor does this Privacy Policy govern, the use of cookies or other tracking technologies that may be placed on your computer, mobile phone, or other device you use to access the Services by non-affiliated, third-party ad technology, ad servers, ad networks or any other non-affiliated third parties. Those parties that use these technologies may offer you a way to opt-out of ad targeting as described below. If you are interested in more information about tailored browser advertising and how you can generally control cookies from being put on your computer to deliver interest-based advertising, you may visit the Network Advertising  Initiative’s Consumer Opt-Out link, the Digital Advertising  Alliance’s  (DAA’s) Consumer Opt-Out link or TrustArc’s Advertising  Choices Page to opt-out of receiving tailored advertising from companies that participate in those programs. 

If you have a Google account, we may use Google Analytics to display advertising to you. You can opt-out of Google Analytics for displaying advertising or customize Google display network ads by visiting the Google Ads Settings page. You will need to log in to Google via the Sign In link if you are not already logged in when you visit that page.

Please note that to the extent advertising technology is integrated into the Services, you may still receive advertisements even if you opt-out of tailored advertising. In that case, the ads will just not be tailored.

You can also opt-out of ‘cross-app’ advertising -- interest-based advertising that is associated with your use of our or other mobile applications. To do so, please go to your device settings and opt-out through the controls provided through Google/Android or iOS, as applicable. Each operating system, iOS for Apple phones, Android for Android devices and Windows for Microsoft devices provides its own instructions on how to prevent the delivery of tailored in-application advertisements. (We cannot guarantee that these instructions will not change, or that they will continue to be available; they are controlled by each mobile platform, not us.). For any other devices and/or operating systems, please visit the privacy settings for the applicable device or contact the applicable platform operator.

We likewise may work with platform providers who serve advertising across devices. For instance, we may want to reach our web-based customers when they are on their mobile devices. This is done, generally, by correlating common attributes (such as IP addresses, other browser or device information or hashed email addresses) across devices, to infer a common identity across multiple channels. To opt-out of this type of advertising, you can do so by opting out of each separate device or browser, as we have described above.

5. Your Privacy Rights.

If you are a California resident, you may have certain rights. For more information, please see our Supplemental Privacy Notice for California Residents, in this Privacy Policy. 

6. California Do-Not-Track disclosure requirements.

We are committed to providing you with meaningful choices about the information collected on our Services for third-party purposes, and that is why we provide above the Network Advertising Initiative’s Consumer Opt-out link, Digital Advertising Alliance’s Consumer Opt-Out Link, TrustArc’s Advertising Choices page, and the Google opt-out link information in Sections 4.1 and 4.2. However, we do not recognize or respond to browser-initiated Do Not Track signals, as the Internet industry is currently still working on Do Not Track standards, implementations and solutions.

7. How you can access and update your information.

To ensure that you have some control over the information we have about you, you may review and update certain user profile information by logging in to the relevant portions of the Services where such information may be updated (this may be available on some Services and not others) or by contacting us at privacy@rosemarkpublishing.com.

8. How we protect information.

We have implemented a variety of administrative, technical, and physical security measures to protect against the unauthorized access, destruction or alteration of your information. These safeguards vary based on the sensitivity of the information that we collect, process and store and the current state of technology.

 Although we take appropriate measures to safeguard against unauthorized disclosures of information, we cannot guarantee that information that we collect will never be disclosed in a manner that is inconsistent with this Privacy Policy.

9. Linked sites and advertisements.

9.1 Linked sites and advertisements

The Services may contain links to third-party websites. We are not responsible for the privacy practices or the content of those third-party websites.

We have relationships with third-party providers to provide content, products, services, and functionality through the Services. When you visit sites or use any Services provided in conjunction with one or more of these third-party providers and the brands of those providers appear on the site or Services in connection with such content, products, services, or functionalities, we may disclose any information you provide or that is collected during your use of those Services with those providers.

9.2 Embedded video player

We may use the YouTube branded or unbranded version of the YouTube embedded video player (“YouTube Player”) to display some of our YouTube video content in our Services. YouTube may collect usage data when you use, interact or engage with the YouTube Player in our Services. You can read about Google’s Privacy Policy as it relates to the YouTube Player here: https://www.google.com/policies/privacy.

10. Collection of certain information by third parties through our Services.

For certain advertising that appears in the Services, an advertiser may request, and you may directly provide to that advertiser, information such as your name, home address, or email address. When you provide information in that way, the information you submit may be used by the advertiser in any way that it chooses, including to market to you, or to disclose to others. The information may be covered by the advertiser’s separate privacy policy, but in many cases that will not be the case because the advertiser may have no separate online presence. You should therefore only submit your information in these cases when you are comfortable doing so given the above conditions, and if you have any questions about the privacy practices of an advertiser, you should contact the advertiser itself.

11. Use of the Services by users from outside the United States.

The Services are hosted in the United States and locations outside the United States and are governed by United States law. If you are using the Services from outside the United States, please be aware that your information may be transferred to, stored and processed in the United States and other countries where our servers are located and our databases are operated. The data protection and other laws of the United States and other countries might not be as comprehensive or protective of certain rights as those in your country. Under United States law, your information may be subject to access requests from governments, courts, or law enforcement in the United States. By using the Services, you consent to your information being transferred to our facilities and to the facilities of those third parties to whom we disclose it as described in this Privacy Policy and processed in those facilities.

12. Use of the Services by children.

The Services are intended for general audiences, and are not directed to children under the age of 13.

13. How to contact us.

If you have any questions, comments, or concerns regarding our Privacy Policy or practices, please send an email at privacy@rosemarkpublishing.com

14. No rights of third parties.

This Privacy Policy does not create rights enforceable by third parties.

15. Changes to this Privacy Policy.

We reserve the right to change this Privacy Policy at any time to reflect changes in the law, our data collection and use practices, the features of our Services, or advances in technology. Please check this page periodically for changes. Your continued use of the Services following the posting of changes to this Privacy Policy will mean you accept those changes.

16. Supplemental Privacy Notice for California Residents

This Supplemental Privacy Notice supplements the information in our Privacy Policy above and applies solely to California residents. It applies to personal information we collect on or through the Services and through other means (such as information collected offline, in person, and over the telephone), including from our users, subscribers, advertisers and our other customers, as applicable. It does not apply to personal information we collect from our employees or job applicants.

16.1 Summary of Information We Collect

 California law, including the California Consumer Privacy Act of 2018, as amended and related regulations (the “CCPA”), requires us to disclose information regarding the categories of personal information and sensitive personal information that we have collected about California consumers, the categories of sources from which the information was collected, the business or commercial purposes (as that term is defined by applicable law) for which the information is disclosed, and the categories of parties to whom we disclose or sell/share (as those terms are defined by applicable law) the personal information.

16.2 California Notice of Collection

(a) We or our service providers may collect the categories of information identified below for the following business or commercial purposes (as those terms are defined in applicable law):

providing the Services (e.g., account servicing and maintenance, customer service,

analytics, and communication about the Services);

our or our service provider’s operational purposes;

auditing consumer interactions on our site;

detecting, protecting against, and prosecuting security incidents and fraudulent or

illegal activity;

bug detection and error reporting;

customizing content that we or our service providers display on the Services;

improving our existing Services and developing new services (e.g., by conducting

research to develop new products or features);

other uses that advance our commercial or economic interests, such as communicating with you about relevant products and services available to you from third-party partners; or

other uses about which we notify you.

Examples of these types of uses are identified below and discussed more generally in our Privacy Policy above. We may also use the below categories of personal information for compliance with applicable laws and regulations, and we may combine the information we collect (“aggregate”) or remove pieces of information (“de-identify”) to limit or prevent identification of any particular user or device

(b)   Do Not Sell or Share My Personal Information

California residents may opt out of the “sale” of their personal information and “sharing” of their personal information for cross-context behavioral advertising purposes (as those terms are defined by applicable law).

If you would like to opt out of our use of your information for such purposes that are considered a “sale” or “sharing” under California law, you may do so as outlined on the following page: Do Not Sell or Share My Personal Information. - Link -  [NOTE TO Rosemark Website Developer: the text of the “Do Not Sell or Share My Personal Information” page is on Page 20.

Finally, you may turn on the Global Privacy Control to opt out of the “sale” or “sharing” of your personal information that is browser-based for each participating browser system that you use. 

16.3  Other Rights for California Consumers

If you are a California resident, you may have certain rights in addition to those described above. California law may permit you to request that we:

  • Provide you with the categories of personal information and sensitive personal information we have collected or disclosed about you in the last twelve months; the categories of sources of such information; the business or commercial purpose for collecting or selling such information; and the categories of third parties to whom we disclosed such information.

  • Provide access to and/or a copy of certain information we hold about you.

  • Delete certain information we have about you.

  • Correct inaccurate information we have about you.

We will take reasonable steps to verify your identity before responding to a request, which may include, at a minimum, depending on the sensitivity of the information you are requesting and the type of request you are making, verifying your name, email address, and physical address.

You are also permitted to designate an authorized agent to submit certain requests on your behalf. In order for an authorized agent to be verified, you must provide the authorized agent with signed, written permission to make such requests or a power of attorney. We may also follow up with you to verify your identity before processing the authorized agent’s request.

If you would like further information regarding your legal rights under California law or would like to exercise any of them, please email us at privacy@rosemarkpublishing.com

You may have the right to receive information about the financial incentives that we offer to you (if any). You also have the right to not be discriminated against (as provided for in applicable law) for exercising certain of your rights. Certain information may be exempt from such requests under applicable law. We need certain types of information so that we can provide the Services to you. If you ask us to delete it, you may no longer be able to access or use the Services.

16.4 Data Retention

We retain your personal information for as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required by applicable law.

The criteria we use to determine the applicable retention periods include:

  • The length of time that we have had an ongoing business relationship with you (e.g., for as long as you have an account with us or keep using our products or services);

  • Whether we have a legal obligation pursuant to applicable laws to retain the information (e.g., laws requiring us to keep transaction records for a certain period of time); and/or

  • Whether the information is relevant to enforcing our agreements, resolving disputes, site safety and security, improving site functionality.

If you opt out of email marketing, we maintain your email on our suppression list for an extended time to comply with your request. We may delete or de-identify your information sooner if we receive a verifiable deletion request, subject to exemptions under applicable law. We may retain cached or archived copies of your information.

16.5 Metrics

California law requires us to compile metrics for the previous calendar year regarding consumer requests and responses. We did not receive any requests in 2024. In a revised  version of this Privacy Policy we will include certain metrics for requests we received from all individuals (including California residents) between January 1, 2025 and December 31, 2025. 

16.6 California Shine the Light

California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their ‘personal information’ (if any, and as defined under applicable California law) for their direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those parties. If you are a California resident and would like to request this information, please submit your request in an email at privacy@rosemarkpublishing.com.

16.7 Additional California Rights

If you are a California resident under the age of 18 and are a registered User of our Services, you may be entitled to request that we remove from our Services content you posted to our Services that can be accessed by any other User (whether registered or not). Please note that any content that is removed from our Services may still remain on our servers and in our systems. To request removal of content under this provision, please send an email to privacy@rosemarkpublishing.com and provide us with a description of the content and the location of the content on our Services, and any other information we may require to consider your request. Please note that removal of content under this provision does not ensure complete or comprehensive removal of the content or information posted on the Services by you.

Notice of Opt-Out Rights

Opt-Out Tools

California residents may opt out of the sale and sharing of their personal information (as those terms are defined by applicable California law). Additional information about these opt-out rights is available in Section 16.2(b) (Do Not Sell or Share My Personal Information) [Link to Section 16.2(b)] of our Privacy Policy, [Link to top of Privacy Policy] which describes how Rosemark Publishing LLC and its affiliates (“The Rosemark Parties,” “we,” “us,” or “our”) process your personal information.

As we detail further in our Privacy Policy, we “sell” personal information or “share” personal information for certain purposes in connection with the Services that we provide. If you choose to opt out of the sale or sharing of your personal information, we will not do so with your personal information. 

If you are a California resident and you would like to proceed with opting out of the sale and sharing of your personal information by us to third parties, please email us at privacy@rosemarkpublishing.com 

If instead you would like to simply unsubscribe from Rosemark Publishing marketing messages, you can also email us at privacy@rosemarkpublishing.com

Even if you opt-out using the above method, we may still deliver Our Advertising for our products and services, use information for non-advertising purposes such as analytics, measurement and attribution and conduct cross-device tracking to provide Our Advertising directly to you. Further, we may also still disclose some of your information to our service providers to provide services on our behalf, such as fraud prevention, providing analytics and aggregate statistics, and similar services that do not involve the sale or sharing of your personal information.

These rights only apply to California residents, and if we reasonably believe that you are not a California resident, you may not exercise these rights.

FAQ

  • Our books are designed for children ages 3–10. Younger children can enjoy the vibrant illustrations and playful stories, while older kids can dive deeper into hands-on activities and science facts independently. Each book grows with your child, nurturing curiosity, building literacy skills, and fostering a lifelong love of learning at every stage.

  • Not at all! While literacy is foundational, our books go beyond the page. Each one includes hands-on activities, fascinating science facts, and creative exercises that spark curiosity and encourage exploration across multiple subjects.

  • Yes! Teachers love using our books for storytime, literacy centers, lessons, and interactive learning activities. They're classroom-friendly resources that help develop reading skills, critical thinking, curiosity, and exploration.

  • Reading with your child can be a fun, shared adventure! Our books for kids include playful stories, hands-on activities, and science-inspired ideas that turn everyday moments into exciting learning experiences while strengthening your bond and supporting early literacy at home.

  • Our books are available on Amazon and Barnes & Noble. However, the premium hardcover edition with dust jacket is exclusively available on our website.

  • Yes! Alongside our books, we provide helpful ideas, classroom activities, and guidance for making reading time fun and educational. Visit our Freebies section for additional literacy resources and activities, and check out our blog for tips, inspiration, and creative ideas to bring learning to life.

Rosemark Publishing a children's book editorial with books made with lots of love and a little bit of science